WBILI Media Kit
“Our deepest goal is to highlight the depth of beauty & growth that can be found by travelling.”
Who We Are
Weird, But I Like It is a travel content brand by Darren and Tanzinne, a South African couple living in China. Through creative storytelling, engaging visuals, and a deep curiosity for the world, we aim to inspire audiences globally to travel deeper and more mindfully.
We create dynamic, authentic content across platforms—from YouTube and Instagram to Threads and WeChat—offering travel inspiration, photography, and creative lifestyle media.
WHAT WE DO
📽️ Long-Form Video & Vlogs (YouTube)
🎥 Short-form Video & Reels (YouTube Shorts, TikTok & Instagram Reels)
📸 Professional Travel & Lifestyle Photography
📍 Destination Campaigns
🧳 Hotel & Experience Reviews
🖋️ Visual Storytelling for Brands
OUR AUDIENCE
🌏 Travel lovers , Vegans & Sustainable travel Enthusiasts
📱 Engaged, bilingual followers on TikTok, Instagram, Threads, WeChat, Douyin & RED
✈️ Passionate about food, fashion, design, hidden gems & sustainable travel
Brands We’ve Had the Honour of Working With
We've created compelling visual stories—from product and destination promotions to service showcases—distributed across platforms in both English and Chinese. Our collaborations extend to event participation and organizing engaging photo walks & meetups.
Canon China
Wuxi TV
Indy Today
Jinjiang Hotels
Wuxi Tourism Bureau
Bon App
Moyo Studio
China Daily
EperMarket & Eperkitchen
Lishui Culture & Tourism Bureau
Turtle Head Park
WHY US?
Darren is a professional photographer, writer & poet with a unique view of the world. His visual style is authentic, intimate, and designed to stand out in saturated feeds. His poetry & writing has been featured online in sundry writing communities & publications as well as local newspapers.
His photography & writing showcases your brand across:
📲 His personal social platforms
📸 Photography groups on WeChat and RED (小红书)
🎬 Our YouTube videos & Social Media posts
Tanzinne is a internationally exhibited visual artist & well-regarded chef, having served High profile figures such as Former South African President & Nobel Peace Prize winner, Nelson Rolihlahla Mandela, Pop superstar Mariah Carey and many other notable heads of state & influential personalities within South Africa. She has been the Executive Chef at renowned 5 star establishments such as Isango Gate Boutique Hotel, Pumba Private Game Reserve, Paperbark Game Lodge, Radisson Hotel & The Beach hotel.
We are growing a community both internationally and here in China, where we live and work full time.
While our social media audience is still relatively small, we're growing steadily, having already reached 276 subscribers on YouTube over our first 8 months with over 26,000 views, alongsidea steadily growing following on Instagram and Threads.
We approach our content with honesty and authenticity, prioritizing genuine connections with the brands we partner with and promote over just numbers.
We believe this focus on true engagement fosters more impactful and meaningful collaborations.
Our Socials
Promotional Video for Wuxi TV, Rongxiang Community Market & 随园小居
This is a short Video we collaborated on for a promotional TV & social media based campaign, promoting the local culture & cuisine of the Rongxiang district within the Wuxi Metropolitan area.
Epermarket, Eperselect & Eperkitchen
We created recipes, content & professional product flatlays for the international import online grocer & food hub. We also represented them as ambassadors helping market their products & services.
Travel Visuals
Darren has a deep passion for shooting on film, a method that truly honors the moment and lends a strong sense of authenticity and emotion to our experiences. With every shot, we endeavor to capture something more than just an image – we aim to seize the true feelings and essence of the places we visit.
