A couple sharing a kiss at sunset outdoors with palm trees and string lights with red paper lanterns.

WBILI Media Kit

“Our deepest goal is to highlight the depth of beauty & growth that can be found by travelling.”

Who We Are

A woman and a man are sitting on a bench on a city sidewalk, having a conversation. There are two bicycles parked nearby, one with a child seat, and the other with a basket. Buildings and street signs are visible in the background.

Weird, But I Like It is a travel content brand by Darren and Tanzinne, a South African couple living in China. Through creative storytelling, engaging visuals, and a deep curiosity for the world, we aim to inspire audiences globally to travel deeper and more mindfully.

We create dynamic, authentic content across platforms—from YouTube and Instagram to Threads and WeChat—offering travel inspiration, photography, and creative lifestyle media.

  • A cozy hotel lobby with large glass windows revealing a lush outdoor bamboo garden. The interior features beige armchairs and a glass coffee table, with potted plants adding greenery to the space.

    Jinjiang Metropolo Hotel, Shanghai

  • Blue and white porcelain vase with intricate dragon and floral patterns placed on a wooden surface in a room with framed artwork and decor in the background.

    Jinjiang Metropolo Hotel, Shanghai

  • Interior of a building with a yellow-tinted glass wall, a luggage cart with a red seat cushion, and a doorway leading to a bright room with a white armchair and artwork on the wall.

    Jinjiang Metropolo Hotel, Shanghai

  • Sunlit hotel lobby with beige sofa, yellow glass-top tables, and a large window with bamboo outside. Two orange pillows with white text and logo, and a vase with red flowers on one of the tables.

    Jinjiang Metropolo Hotel, Shanghai

  • Front desk with an iMac computer, framed leaf art, and various office items, lit with green backlit leaves artwork on the wall behind.

    Jinjiang Metropolo Hotel, Shanghai

  • Several plaques on a textured beige wall, one with Chinese and English text, a QR code, and a logo above, with a green hedge in the foreground.

    Jinjiang Metropolo Hotel, Shanghai

WHAT WE DO

  • 📽️ Long-Form Video & Vlogs (YouTube)

  • 🎥 Short-form Video & Reels (YouTube Shorts, TikTok & Instagram Reels)

  • 📸 Professional Travel & Lifestyle Photography

  • 🧳 Hotel & Experience Reviews

  • 🖋️ Visual Storytelling for Brands

OUR AUDIENCE

  • 🌏 Travel lovers , Vegans & Sustainable travel Enthusiasts

  • 📱 Engaged, bilingual followers on TikTok, Instagram, Threads, WeChat, Douyin & Rednote (XiaoHongShu)

  • ✈️ Passionate about food, fashion, design, hidden gems & sustainable travel

Brands We’ve Had the Honour of Working With

We've created compelling visual stories—from product and destination promotions to service showcases—distributed across platforms in both English and Chinese. Our collaborations extend to event participation and organizing engaging photo walks & meetups.

Canon China

Wuxi TV

Indy Today

Jinjiang Hotels

Wuxi Tourism Bureau

Bon App

Moyo Studio

China Daily

EperMarket & Eperkitchen

Lishui Culture & Tourism Bureau

Turtle Head Park

  • Traditional Chinese-style wooden door with decorative lion head knockers, red banners, and lanterns, surrounded by green foliage.

    Wuxi TV & 随园小居

  • A chef dressed in a white uniform and tall chef hat, wearing glasses, focusing downwards, with Asian-inspired wooden decor in the background.

    Wuxi TV & 随园小居

  • A chef in a white uniform and tall hat preparing ingredients at a table with bowls, sauces, and condiments in a restaurant setting.

    Wuxi TV & 随园小居

  • Person serving food at a table with a red ceramic jar and multiple white bowls.

    Wuxi TV & 随园小居

  • Black and white photo of a traditional Chinese door with lion-head door knockers, surrounded by Chinese calligraphy and wooden carvings, with a lantern hanging beside the door.

    Wuxi TV & 随园小居

  • A black-and-white photo of children sitting on a scooter in front of a street market stall with fruit and vegetables, with adults working behind the stall and buildings in the background.

    Wuxi TV & Rongxiang Community Market

  • Black and white photo of a woman working at a food stall, arranging or preparing items in bowls or baskets. She wears an apron and a long-sleeved shirt, and is focused on her task. Inside the stall, there are hanging lights and various items. Another person is visible in the background, also working.

    Wuxi TV & Rongxiang Community Market

  • A marketplace with vendors along both sides, people shopping and walking, and a bright opening at the end of the walkway.

    Wuxi TV & Rongxiang Community Market

WHY US?

Darren is a professional photographer, writer & poet with a unique view of the world. His visual style is authentic, intimate, and designed to stand out in saturated feeds. His poetry & writing has been featured online in sundry writing communities & publications as well as local newspapers.

His photography & writing showcases your brand across:

  • 📲 His personal social platforms

  • 📸 Photography groups on WeChat and RED (小红书)

  • 🎬 Our YouTube videos & Social Media posts

Tanzinne is a internationally exhibited visual artist & well-regarded chef, having served High profile figures such as Former South African President & Nobel Peace Prize winner, Nelson Rolihlahla Mandela, Pop superstar Mariah Carey and many other notable heads of state & influential personalities within South Africa. She has been the Executive Chef at renowned 5 star establishments such as Isango Gate Boutique Hotel, Pumba Private Game Reserve, Paperbark Game Lodge, Radisson Hotel & The Beach hotel.

We are growing a community both internationally and here in China, where we live and work full time.

A person in a raincoat on a boat in a body of water, surrounded by floating bottles, with a city skyline and hills in the background.

While our social media audience is still relatively small, we're growing steadily. On YouTube, we've garnered over 35,000 views in our first eight months, alongside a steadily growing following on InstagramThreads, and TikTok, as well as over 1,000 followers on Chinese Social Media Platforms.

We approach our content with honesty and authenticity, prioritizing genuine connections with the brands we partner with and promote over just numbers.

We believe this focus on true engagement fosters more impactful and meaningful collaborations.

Our Socials

Promotional Video for Wuxi TV, Rongxiang Community Market & 随园小居

This is a short Video we collaborated on for a promotional TV & social media based campaign, promoting the local culture & cuisine of the Rongxiang district within the Wuxi Metropolitan area.

Epermarket, Eperselect & Eperkitchen

We created recipes, content & professional product flatlays for the international import online grocer & food hub. We also represented them as ambassadors helping market their products & services.

Travel Visuals

Darren has a deep passion for photography, particularly film photography, a method that truly honors the moment and lends a strong sense of authenticity and emotion to our experiences. With every shot, we endeavor to capture something more than just an image – we aim to seize the true feelings and essence of the places we visit.